We all know how important sleep is to our every day lives and physical and mental health but with so many articles and advice about how to get a good night’s sleep, it can be hard to know what to do. Brent Cooper, Managing Director at Westend Bed Company, has been in the bed industry for more than 30 years. In that time, he has learnt a thing or two about sleep and how to help his customers achieve a truly restorative night’s sleep, allowing them to wake up feeling refreshed and energised.
Brent says; “When a person is sleeping on the wrong bed, good quality sleep is really hard to achieve. The body moves and tries to settle into a position where the muscle groups can shut down. When that does not happen there is a constant shifting around. They end up tossing and turning looking for the right position where they can drift off into deep sleep.”
“In the search to try to achieve deep sleep so many factors get the blame – blue light, TVs, laptops, iPads, caffeine etc. The tendency to lay the blame on everything rather than look to the obvious drives me crazy.”
Brent explains that people often, inaccurately, feel if they spend a lot of money on a bed, it will solve all their sleep woes and allow them to drift off to the Land of Nod. However, this is not necessarily the case. While it is important to invest in a quality bed, what is more important is to ensure it is the right bed and offers the correct support and foundation for the individual. Then everything else will fall nicely into place.
Following their expert knowledge and years of experience in the industry, Brent and the team at Westend Bed Company have developed personalised Sleep Consultations. These 45 minute sessions involve a lifestyle evaluation and sleep analysis to ensure each customer finds the correct support system, model and style of bed to suit their individual needs. Sleep Consultations are offered free of charge to all customers at the showroom in East Sheen, Richmond.
Since offering these Sleep Consultations, Brent and his team have received a wealth of positive feedback from customers they have helped to find their dream beds. Many customers have preconceived ideas about what they are looking for in a quality bed but these may not necessarily be true or accurate. For example, some people feel if they suffer with back issues, choosing a firm bed would help but this is not always the case. What makes Westend Bed Company’s Sleep Consultations so helpful is their personalised nature, where the sleep expert takes each consultation on a customer-by-customer basis to assess their needs and requirements to help them find the correct bed for them.
Brent explains; “I sleep on a Soft Cullinan from Marshall & Stewart. I sleep amazingly well considering my damaged neck from a car accident and the torn disc in my lower back. I can have a coffee immediately before sleep, use my iPad for a couple of hours and it does not affect my sleep at all. If I were in a bed that was too hard I would not be able to sleep and I would be blaming the coffee and the iPad when these are not the culprits.”
In addition to the complimentary Sleep Consultations and unrivalled sleep advice, the team at Westend Bed Company have a fantastic collection of quality beds, including the largest collection of Hypnos beds in the UK, the luxury Diamond Collection from British manufacturer, Marshall & Stewart (which is exclusively available at Westend Bed Company), and two of the best adjustable beds in the world – the Supercad adjustable bed from Treca Interiors Paris which features exquisite French design and craftsmanship, and the revolutionary Nottinblú PBS Fluid, which has been imagined, designed and made in Italy and combines physics with innovative engineering skills. Perfectly complementing this collection and a new addition to the showroom is the sleek Urbino Baldacchino Four-Poster bed from world-renowned Italian furniture designer, Cantori. This elegant Super King size bed is the epitome of Italian craftsmanship and contemporary styling combined to create an impressive piece of statement furniture.
Browse the entire collection of luxury beds and speak to the team to find the bed of your dreams. Great Sleep Starts Here.